Creating powerful
At Public Sector Media our mission is to deliver impactful, cost-effective campaigns that respect public funds and drive meaningful change.
We are a team of media and creative specialists who can manage every aspect of public sector marketing campaign delivery.
We’re dedicated to supporting public services through marketing that inspires positive human outcomes and delivers real-world impact. By combining deep sector insight, a commitment to behavioural change, and a funding model that prioritises outcomes over overheads, we ensure that more of the Public Sector’s budget goes where it matters most.
Awards
Click on the pictures to find out more
Campaign 40 Over 40 winner 2025!
Our Co-Director Anna Crockett has been named one of the 40 over 40 for 2025. From breakthrough ideas and bold innovations to unforgettable campaigns and strategic leadership, this year’s honourees represent the very best of seasoned talent driving the industry forward. The list recognises professionals whose dedication, loyalty, and mentorship have left a lasting impact. These are the change makers who continue to shape the future with experience, wisdom, and an unwavering commitment to progress. Anna is delighted to receive the recognition.
Campaign 40 Over 40 winner 2025!
North West Business of the Year finalist 2025
The North West Business of the Year awards celebrates the very best business successes from across the region. The shortlisted and winning companies are those that are innovating, disrupting and thriving. A rigorous judging process, we have made the shortlist for the Start Up of the Year award and await the results in October 2025 (keep your fingers crossed for us!)
North West Business of the Year finalist 2025
Heist Award finalist 2025
The University of Liverpool’s Taylor Swift inspired campaign, executed in 2024 was shortlisted for a Heist Award in the Best Brand/Reputation campaign category!
With the plan to tap into the excitement for the Taylor Swift gigs in the city, we are proud to have delivered a strategic media domination to put the brand ‘centre stage’ on the routes leading to Anfield Stadium and backed up with digital targeting.
Heist Award finalist 2025
Accreditations
Meet the Team
Click on the profile pictures to find out more
Anna Crockett: Director & Co-founder
Anna is a seasoned media planning and buying expert with deep experience delivering impactful, insight-led campaigns across the public sector, NHS, education, third sector, and charities.
Using her strong long-standing relationship with media suppliers, she ensures that more of your budget goes toward impact – not overheads. Anna manages campaigns with precision and purpose and ensures every budget, big or small, is used to maximum effect.
With a First-Class BA (Hons) In Health & Social Wellbeing, Anna brings a strong theoretical grounding in key public sector issues, including inequality, health outcomes, community profiling, housing, and behavioural change-all of which inform her strategic and empathetic approach to communications.
Anna Crockett
Director & Co-founder
Rachael Parry-Jones: Director & Co-founder
Rachael is a bright-thinking, experienced marketeer with a passion for advertising and creativity at her core. Known for delivering innovative, results-driven marketing campaigns, Rachael combines strategic insight with bold ideas to create work that truly resonates. With a focus on empowering brands and elevating businesses, her approach is grounded in building genuine relationships, with trust and respect at the centre, often turning clients into long-standing collaborators and friends.
Under her leadership, PSM has delivered innovative strategies, artistic flair and creative campaigns, empowering brands through dynamic and prestigious outdoor platforms and digital marketing with proven results.
Rachael Parry-Jones
Director & Co-founder
Helen Roughley: Head of Media Operations
Having spent over a decade in marketing for entertainment venues and leisure attractions, Helen knows exactly what our clients need to be assured they are in capable hands – because she used to be one!
Passionate about strategy (and powered by Diet Coke), Helen brings a fresh, insider perspective to the team along with her experience in crafting multi-channel marketing strategies, brand campaigns, and PR initiatives.
Helen’s value is her ability to ensure all the plans for each channel align with each other and amplify their performance holistically. She also ensures our practices and policies are compliant with GDPR and industry best practice.
Helen Roughley
Head of Media Operations
Becca Fadden: Head of Digital
Becca is a highly experienced digital strategist with over 12 years in crafting data-led campaigns that drive engagement and conversions.
She’s worked both agency-side and in-house, including at the University of Liverpool, where she deepened her understanding of the education sector.
Becca leads on strategy, campaign optimisation, and advanced analytics, including creating custom dashboards for our clients. Her insight into audience behaviour and channel trends fuels innovative, cross-channel approaches.
Outside of work, Becca brings creativity to the stage as a stand-up comedian, because who says marketers can’t be comedians too?
Becca Fadden
Head of Digital
Ant Riley: Head of Creative
Ant Riley, aka The Creative Giant, brings over 16 years of creative expertise, honed through an award-winning career in radio and multimedia production. From scripting and producing audio to full-scale video campaigns, Ant transforms briefs into compelling stories across digital, OOH, and broadcast.
He’s worked with clients ranging from Liverpool John Moores University to Visit Southport, always delivering smooth, end-to-end creative services.
A proud Bolton lad with a lifelong love of storytelling, Ant’s love of creativity is matched only by his passion for comic books and football – though the scores sometimes bring a tear to his eye.
Big ideas, brilliantly executed.
Ant Riley
Head of Creative
Rik Ashdown: Senior Creative Designer
Rik Ashdown is a multi-disciplinary designer with over 25 years of experience spanning illustration, animation, digital design, and a specialism in OOH advertising.
From graffiti roots to global campaigns for Google and Revolution Beauty, Rik blends bold creativity with deep production know-how. He’s led public sector projects for the NHS, the British Army, and the Taiwanese government, and designed the UK’s first animatronic billboard!
Known for his sharp eye and sharper wit, Rik’s work has earned nine creative business awards. When he’s not designing, you’ll find him consulting on branding – or writing about art, design and visual culture.
Rik Ashdown
Senior Creative Designer
Anees Ahmed:
Digital Marketing Manager
Anees is a seasoned digital marketing specialist with over seven years of experience delivering high-impact campaigns across the public sector, including education, leisure, and local government.
He excels in developing precise targeting strategies, optimising channel budgets, and managing end-to-end campaign execution. Anees closely monitors performance, applying key optimisations and providing transparent, insight-driven reporting.
His additional expertise in web development and SEO allows him to advise on landing page optimisation, enhancing conversion rates and technical performance. Having worked with clients such as Coleg Gwent and Liverpool Council, Anees brings a deep understanding of sector-specific challenges and how to achieve measurable results.
Anees Ahmed
Digital Marketing Manager
Christopher Hughes:
Senior Account Manager
Christopher brings a wealth of experience in managing end-to-end campaigns across OOH, digital, guerrilla, B2C, and B2B channels.
Passionate about using marketing and behavioural change as a force for good, he believes effective communication can shift perspectives and create lasting impact within communities. A strategic thinker and natural problem-solver, Christopher keeps stakeholders informed and ensures all activity is delivered to a high standard.
His easy charm and calm manner make him a trusted collaborator. Outside of work, he’s passionate about sustainability, running, and all things sport – always up for a challenge, whether it’s on the trails or in a campaign!
He’s worked with clients ranging from Liverpool John Moores University to Visit Southport, always delivering smooth, end-to-end creative services.
A proud Bolton lad with a lifelong love of storytelling, Ant’s love of creativity is matched only by his passion for comic books and football – though the scores sometimes bring a tear to his eye.
Big ideas, brilliantly executed.
Christopher Hughes
Senior Account Manager
Mitul Mistry:
Account Manager & Media Planner
Mitul brings four years’ experience in out-of-home media, planning and buying multi-channel campaigns that connect with audiences in meaningful ways. He enjoys working closely with clients to turn objectives into clear, well-executed media strategies, always with a practical and collaborative approach.
Mitul Mistry
Account Manager & Media Planner
Charity and community work
Bebe’s Hive
Bebe’s Hive offers a safe, creative place for children to explore grief in their own way. It is a place where little ones can feel, create, and begin to heal after loss. In Summer 2025. Public Sector Media were able to support them by using our skills in advertising to promote their cause free of charge.
Standing Tall Foundation
Our company Co-director, Rachael Parry Jones is proud to be the Vice president of the Standing Tall foundation. The Standing Tall Foundation supports the mental and physical wellbeing of diverse community groups by offering services such as counselling, addiction recovery assistance, and initiatives that encourage physical activity. In addition, the Foundation provides advisory support to individuals facing financial hardship, including those experiencing homelessness, to further extend its impact within the community.
Protecting our Planet
We are on our way to Net Zero! To offset our carbon emissions, we’re planting trees with Make it Wild. They absorb carbon, produce oxygen and support insects, birds and small mammals – and will do so for decades to come. We have offset 20 tonnes to date.
What Sets Us Apart?
With over 20 years of media experience, right across the public sector, we offer not just media planning and buying, but theoretical and academic knowledge that underpins all that we do.
We Engage
We understand how to engage individuals, groups and communities in a meaningful way, and our ethos and beliefs are important to us.
We Ideate
We will bring you ideas that you may have never considered before, working to all budgets.
We Solve
We are committed to helping our clients achieve their objectives and engage the public on important issues.
Recent Campaigns
LJMU August 2025
Visit Southport October 2025
NHS Winter Vaccines October 2025
Get in touch
with us
Here at Public Sector Media, we’re passionate about creating campaigns that make a difference. Get in touch with us today to learn more about our out-of-home media solutions for the public sector, and let’s work together to create a campaign that drives positive change to the communities we serve.