Preston College wanted to increase awareness of its Apprenticeship Open Event and drive engagement among prospective students considering further education and apprenticeship pathways. The objective was to maximise visibility within the local catchment area and encourage attendance through a highly targeted digital media campaign.
A three-week multi-channel campaign was delivered across Snapchat, TikTok and Spotify. The media strategy combined high-reach social platforms with targeted audio advertising to engage audiences across multiple touchpoints. Snapchat was used to drive engagement and traffic, TikTok delivered awareness and scale amongst younger audiences, and Spotify extended reach through premium audio inventory, reinforcing campaign messaging in a different environment.
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