Liverpool John Moores University – Awareness & Recruitment 2025
Raise awareness of Liverpool John Moores University via OOH across key moments in the University calendar and at events with a relevant audience in the city.
The delivery
A calendar of key events was compiled for the year ahead and suitable placements secured for each. For graduation ceremonies, an iVan was placed in key locations encouraging the LJMU branding to be featured in the celebration shots and shared. D6 sites leading from key transport hubs to the ceremony displayed congratulations messaging to the students in full LJMU branding.
Key moments for the city were recognised in the Radio One Big Weekend and Dua Lipa concert, enabling us to capture they key audience in large numbers at these locations.
Results
Ongoing campaign. YTD all campaigns have delivered over and above expected reach.
Related Campaigns
LJMU August 2025
Visit Southport October 2025
NHS Winter Vaccines October 2025
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