The delivery

A multi-channel awareness campaign was developed to engage young adults and local residents with a powerful and memorable message. This included the creation of a strong creative concept supported by bespoke graphic design and video production, designed to highlight the risks associated with the distribution of cannabis through fast parcel services.
The campaign used a targeted digital media strategy, delivering video and audio content through YouTube, Spotify and Snapchat to reach audiences where they are most active online. To create additional impact and encourage discussion, a Mobile DNA display was deployed as a high-profile experiential element.
The message was reinforced across the city through 35 out-of-home billboards positioned at key locations throughout Salford, ensuring widespread visibility. To reach audiences in social settings, 20,000 branded beer mats featuring QR codes were distributed across local pubs, directing people to further information and campaign resources.A student-focused merchandise activation was also delivered through a “fake fast parcel” drop, which included tote bags, notebooks and flyers. This activity was designed to attract attention on campus, spark conversations and increase awareness among the student population.