West Midlands Employers (WMJobs) 

West Midlands Employers wanted to raise awareness of local government and public sector careers across the West Midlands region, positioning public sector employment as a rewarding, inclusive and meaningful career choice. The campaign aimed to drive traffic to the WMJobs platform and encourage job seekers and career changers to explore opportunities across local authorities and public sector organisations. The audience focused on adults aged 21-55 considering a new role or career change across the West Midlands conurbation, Herefordshire, Shropshire, Staffordshire, Warwickshire and Worcestershire.  

Out-of-Home 

• 75 Bus Rear advertisements strategically placed across the West Midlands region. 

• 60 Tram Interior advertisements across the West Midlands Metro network. Digital Media 

• Meta (Facebook and Instagram) advertising using awareness, traffic and retargeting campaigns. 

• LinkedIn advertising targeting professionals within key public sector-related occupations. 

• Google Search campaigns targeting high-intent job seekers. 

• Google Display campaigns using contextual targeting and retargeting audiences. 

• YouTube video advertising to build awareness and consideration. 

• Spotify advertising targeting younger professionals and commuters.  

The digital strategy followed a full-funnel approach, combining awareness activity with audience retargeting to move users from initial engagement through to website visits and consideration of available roles.

  

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