University of Liverpool were buying multiple media formats individually and feeling frustrated that there was no consistency or combined results from their marketing activities. They also felt niche propositions were getting left behind and needed a solution that could be optimised cross media and target a specific audience set.
Programmatic Display and Native Ads were the clear choice in this instance, as the measurable and trackable element would enable Public Sector Media to provide definitive campaign attributions and follow ad clicks and brochure downloads all the way to completed course applications. The blend of Display and Native campaigns resulted in a strong start, with a short “learning phase” for the AI and machine learning to find UOL’s ideal audience. Once the AI was equipped to succeed, the campaign began to deliver. University of Liverpool are now planning an “always on” approach to programmatic marketing.
LJMU August 2025
Visit Southport October 2025
NHS Winter Vaccines October 2025
Here at Public Sector Media, we’re passionate about creating campaigns that make a difference. Get in touch with us today to learn more about our out-of-home media solutions for the public sector, and let’s work together to create a campaign that drives positive change to the communities we serve.