Promote the flu jab service to communities with low uptake to create behavioural change and action with focus on Muslims (advising to get vaccinated before Ramadan), and all communities age 65+ . Create the concept, artwork and media plan to support this
The creative and messaging was designed by PSM, with focus groups and input from the Muslim community. We used sensitive and compelling messaging to inform the target audience of why, where and what they need to do before Ramadan. The other creative used Lancashire terminology to connect with the area’s population.
This campaign was targeted across postcodes with high indexing Muslim communities and low uptake areas of vaccines in Lancashire and South Cumbria. A combination of large format OOH and transport advertising was used in the key areas, and reinforced with smartphone display advertising, using the DNA targeting features of language settings, interests and behaviours as well as location.
A survey by the ICB reported that 69% of the people who came to get their vaccination had seen the campaign prior to their booking.
Great feedback from the client and the Muslim community on the messaging and creative used in the campaign.
LJMU August 2025
Visit Southport October 2025
NHS Winter Vaccines October 2025
Here at Public Sector Media, we’re passionate about creating campaigns that make a difference. Get in touch with us today to learn more about our out-of-home media solutions for the public sector, and let’s work together to create a campaign that drives positive change to the communities we serve.
